What’s in a name?

The UP College of Business Administration has been officially renamed as the Cesar Emilio Aguinaldo Virata School of Business. There’s some debate going on about the legality of this move, but I don’t wish to add more fuel to the fire by unleashing my own barrage of academically-disguised expletives. Instead, I’ll defer to the wisdom of the administration and just propose that the following suggestions be considered in support of the current initiative:

  • The Benigno Simeon Cojuangco Aquino III School of Neoliberal Economics;
  • The Ferdinand Edralin Marcos College of Martial Law;
  • The Vicente Castelo Sotto III Creative Writing Center;
  • The Liwayway Gawgaw Tapia College of Education;
  • The Manuel “Lito” Lapid College of Superhuman Kinetics;
  • The UP MAROONONGS (to replace MAROONS; pampataas ng confidence levels, esp for the basketball team);
  • The Gloria Macapagal Arroyo National College of Public Administreyshen and Governance;
  • The Wilfredo Buendia Revillame College of Mass Hysterical Communications;
  • The Lucio Tan School of Contractual Labor and Industrial Relations;
  • The Henry Sy, Sr. University Shopping Center (pushing for “Mart“);
  • The Sixto Serrano Brillantes, Jr. Financial Assistance Program (To be known as the Sixto-FAP) with Brackets 60, 30, and 10;
  • The Imelda Romualdez Marcos Sunken Garden of Truth, Goodness, and All Things Beautiful;and
  • The Zobel de Ayala Public-Private-Partnership University of the Philippines

I have to admit that “ZDA-PPP-UP FIGHT!” will be a most awkward rallying cry for the UP community come next UAAP season, so I do hope someone can suggest something better in this regard.

Some other name changes I would like to push for (though outside UP’s jurisdiction):

  • Erap’s (to replace Sarah’s)
  • Barangay Kris na Ligas (assuming that enough ad misericordiams can be pitched to convince residents)

On the student front, I’m glad to know that the same attention to detail is also being exercised as far as these “name games” are concerned. Apparently, there’s a new official t-shirt for freshies and it has quite a catchy come-on:

ISKOLAR than you

Source: https://www.facebook.com/media/set/?set=a.523961420998945.1073741846.272926746102415&type=3

May I humbly suggest that the following alternative slogans also be added in order to guarantee better multisectoral representation:

  • ISTOLER than you – for those who are above average in height;
  • ISKYUTER than you – for those who are below average in height;
  • ISMARTER than you – for students with cum laude or higher standing;
  • ISRICHER / ISPOORER than you – to help in assigning STFAP (or Sixto-FAP) Brackets; and
  • ISMOREOBLIVIOUSTHANYOUTOTHEFACTTHAT APPROPRIATING THE TERM “ISKOLAR” FROM “ISKOLAR NG BAYAN” IN ORDER TO SERVE AS SOME ILL-CONCEIVED FASHION CATCH PHRASE UNWITTINGLY HIGHLIGHTS A MISGUIDED SENSE OF SUPERIORITY OVER OTHERS WITHOUT REGARD TO THE FACT THAT THE TERM “ISKOLAR” IN “ISKOLAR NG BAYAN” HAS ALWAYS SIGNIFIED EXACTLY THE OPPOSITE: A SENSE OF HUMILITY BORNE OUT OF ONE’S ACCEPTANCE OF THE OVERWHELMING RESPONSIBILITY THAT COMES WITH ANSWERING THE CALL TO SERVE THE INTERESTS OF THE PEOPLE ABOVE ALL ELSE AND COMMITTING ONESELF TO THIS CAUSE WITH PRIDE AND HONOR.  – exclusively for those who came up with the “ISKOLAR THAN YOU” slogan.

What’s in a name, what’s in a name, what’s in a name? Well, for those who don’t have any sense of history, nothing. For those whose critical thinking skills don’t seem to be truly critically-inclined, even less than that.

But… this is UP, right? \m/@@\m/

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